Nike – Bowerman Wall
When Nike wanted to commemorate the life of Bill Bowerman, their late co-founder, in their brand new Portland store, they came to us with a most challenging request; “Build us a large format, multi-touch display that will allow “visitors to interact with over 1000 campaigns and video snippets from the vast Nike archive vault. …oh, and make the entire thing a mosaic to pay tribute to Bill Bowerman.”
We designed a 165″ Multitouch Wall using Planar’s Clarity Matrix (We are a preferred distributor) and created the content in our EZtouch ICS (Interactive Content Suite) platform. The multi-touch content features over 1400 interactive elements comprised of historical campaigns from Nike‘s Vault. The background mosaic comprises and commemorates the late Bill Bowerman who co-founded Nike.
The video wall was recessed into the wall using just 4″ of depth and a cosmetic bezel was fabricated to protect the multi-touch overlay components from the high traffic environment.
This project has been a huge hit for Nike and the crowd response has been so positive that we have already done another in London, NYC, Washington DC, Shanghai China, with several more currently planned.
Check out the video: