Bridgestone – Winners Circle
Bridgestone Winner’s Circle 2011 event was held in San Antonio Texas at the end of September 2010 and we were brought in to provide the interactive experience to accentuate the meeting.
For the project we provided a custom designed Respondr experience that was projected onto a 22′ curved projection wall. Custom content included a unique gesture driven “New Product Showcase” which allowed the presenter to manipulate the products on screen via motion while highlighting the various new features associated with each tire. Additionally we created “Tire Rain” & “Tire Follow” pieces that reacted to the audience as the walked by or moved about in front of the screen. Finally a virtual Hockey game was designed that allowed participants to play against one another using a Bridgestone themed tire puck.
For the second portion of the project we provided them with holographic EZtouch DISPLAY screens that provided attendees with a memorable way of further exploring the 2011 product line while having fun with challenges and other engaging touch interactive content.